The Louisiana Center for Children’s Rights (LCCR) seeks a digital communications manager to manage and improve our online presence. The manager will be responsible for creating compelling content that helps grow our donor base and engage our supporters in advocacy efforts. Duties include strategy development, social media content creation and analytics, email marketing, online advocacy support, website management, and graphic design. This is a new position, perfect for someone who enjoys taking initiative and setting up systems. The person will collaborate with teams across the organization and will report to the Policy Director.
The position is based in New Orleans, but our staff is currently working remotely.
Position Responsibilities
Manage day-to-day digital communications
- Manage LCCR’s digital platforms including its website, social media channels, and email communications.
- Draft and post daily social media content (currently for Facebook, Twitter, and Instagram) and maintain a monthly editorial calendar.
- Design engaging visual and multimedia content for a variety of platforms and audiences.
- Write compelling written content for inclusion in blogs, newsletters, etc.
- Ensure brand consistency across digital outlets and, on occasion, print materials.
Analyze and improve communications
- Analyze LCCR’s current digital presence and devise a plan to improve and expand our reach.
- Develop and execute advertising campaigns as appropriate, including designing creative elements and building target audiences.
- Implement testing strategies to increase engagement rates.
- Implement a system to track, analyze, and report on our digital efficacy.
Strategize
- Work closely with the Policy and Communications Directors to develop digital strategy for advocacy campaigns.
- Work closely with the Development Director to develop digital strategy for fundraising campaigns.
- In coordination with others, build and implement a plan for strengthening LCCR’s brand and growing our donor and supporter bases.
Required Qualifications
• A commitment to advancing racial justice and reducing the harm the justice system does to Black children.
• Strong intersectional analysis of racism and power.
• Previous digital communications experience, ideally 3-5 years.
• Excellent written and verbal communication skills with the ability to create materials for a variety of audiences.
• Strong graphic design skills.
• Experience using analytics tools and CRMs and a familiarity with the latest digital trends and tools.
• Deftness in improving existing systems and setting up new ones.
• Good judgment and the ability to exercise complete discretion.
• Ability to balance multiple priorities and respond quickly to breaking news when necessary, including outside of regular working hours.
Preferred Qualifications
• Knowledge of the juvenile and/or criminal legal systems, especially in New Orleans and/or Louisiana.
• Previous organizing and/or fundraising experience.
• Native or long-term resident of Louisiana who currently resides in New Orleans (or will when coronavirus restrictions are lifted).
• Experience working with young people.
To Apply
Please provide a resume and cover letter explaining your interest in the position to [email protected]. Applications will be considered on a rolling basis and the position will remain open until filled.