Position: Digital Strategist
Department: Communications
Report to: Communications Director
FLSA Status: Exempt, Full-Time
Union Status: Bargaining Unit Position
Salary Range: $82,170.63 to $85,993.94
Founded in 2003, the Transgender Legal Defense & Education Fund (TLDEF) is a national organization committed to advancing justice and equity for transgender and non-binary people through impact litigation, direct legal services, advocacy, and public education. TLDEF’s Legal Programs Department currently includes the Impact Litigation Project, Name Change Project, and Trans Health Project. Last year, TLDEF won two landmark cases in the South concerning trans access to healthcare insurance coverage, brought lawsuits against two jail systems to address incidents of anti-trans abuse in custody, and advocated for greater access to name changes and government identification in multiple states.
The Opportunity
As TLDEF increases its communications capacity, we seek to hire an experienced Digital Strategist who will work under the direction of the Communications Director to primarily create, plan, and execute digital content and messaging across all digital channels and functions, including direct response. This new position will play an integral role in building and elevating TLDEF’s online footprint by solidifying the organization through strategic and consistent content and narrative execution. The Digital Strategist will help to proactively identify content gaps, while creating and managing all digital content for the website, social media, and email. The successful candidate will partner with key stakeholders across the organization — including the Legal, Development, and Senior Leadership teams — to create a cohesive TLDEF narrative.
Primary Responsibilities
Content Management
Manage and develop all TLDEF digital platforms and projects, including but not limited to social media, websites, email outreach, and online advocacy campaigns
Create and publish regular content for all digital channels that educates and engages audiences
Collaborate with the Communications Director to ensure content is suited for target audiences and channels.
Identify, develop, and implement the long-term vision, goals, strategies, and tactics for the digital strategy
Participate in regular editorial board meetings between departments to identify and optimize opportunities and maintain project deadlines and content launch dates
Create narratives that resonate with diverse audiences; inspire through effective storytelling and written communications
Manage and prepare content toolkits for partners with assets and messaging on campaigns
Manage editorial calendar across all functions and work with Communications Director to prioritize and plan monthly editorial themes and digital campaigns
Manage digital content best practices across teams and functions, partnering with key stakeholders and regions to ensure alignment and socialization
Identify vendors and contractors for digital projects and support vendor relations as project manager
Other tasks as assigned
Metrics and Reporting
Define Key Performance Indicators (KPIs) and actively maintain accurate and timely reporting of digital performance
Collect, analyze, and report on metrics for digital platforms including email click through rates, engagement rates, and other data
Research and stay up to date on the latest developments in Search Engine Optimization (SEO), content trends, and consumer and partner behavior
Monitor and report on trends in digital and social media
Creative Strategy
Develop and manage TLDEF’s digital assets, including the development of graphics and illustrations and management of stock imagery and footage
Work with contractors to design resources and promotional materials and produce graphics for social media and email campaigns that adhere to brand guidelines
Required Qualifications and Skills
Strong belief in TLDEF’s mission and the people who are driving the work forward, including a commitment to social, racial, economic, disability, and gender justice
An undergraduate degree in communications, digital marketing, journalism, social media, or another relevant field
Five (5) to seven (7) years of direct professional experience in digital marketing, social media, or related field
Strategic thinker who knows how to develop, document, execute, and articulate strategy
Self-starter who can manage multiple projects at once and is able to work under pressure at times
Understanding of digital page templates and other digital components
Ability to motivate key constituencies through compelling digital strategies, such as community members, advocates, policymakers, and donors, among others
Ability to creatively ideate and solve problems with speed and poise
Excellent planning skills with the ability to organize, prioritize, track progress, and meet goals
Ability to jump from task to task regularly and easily, prioritize multiple deadlines, stay organized, and complete assignments
Proficiency with Microsoft Office applications and collaborative tools, such as Slack, Asana, and Zoom
Proficiency with digital marketing tools, such as Constant Contact, Hootsuite, Sprout Social, Adobe Creative Suite, and Canva, among others
Proficiency with Google Analytics and other performance analytics tools
Strong willingness and enthusiasm to actively learn about and adopt new digital tools, technology, best practices, and resources
Ability to develop and maintain effective working relationships
Ability to occasionally travel in the U.S. and work outside normal office hours including some evenings and weekends
Preferred Qualifications and Skills
Prior experience working in a legal or policy setting
Prior experience working in LGBTQ+ communities, particularly in the South and/or Midwest
Project management experience
TLDEF acknowledges that applicants from groups that have been historically marginalized are less likely to apply for positions unless they feel that they meet 100% of a job description’s qualifications. We understand that the ideal candidate might not completely meet the criteria listed above or be equally proficient in each area. If your background and skills are a close match for this position, you are strongly encouraged to apply; we especially encourage potential applicants who are impacted by TLDEF’s work to submit their application.
Submit all required materials including: (1) a compelling cover letter explaining your specific interest and qualifications for the position; (2) a resume or curriculum vitae (CV); and (3) three samples of digital content (i.e., website, social media, email campaigns, etc.) Submissions that do not contain all required materials will not be considered. No phone calls or emails, please.