Craft and frame the message

Take the time to carefully craft the message you want to reach the target audience. The message should be a lasting impression the audience will take with them. Use these tips to help craft the message you want to share.

• Be concise and to the point

• Keep the message consistent through all communications

• Use striking visuals when possible, photographic for print and video for television

• Repeat the message over and over again so the audience will have an easier time remembering it

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