Craft and frame the message
Take the time to carefully craft the message you want to reach the target audience. The message should be a lasting impression the audience will take with them. Use these tips to help craft the message you want to share.
• Be concise and to the point
• Keep the message consistent through all communications
• Use striking visuals when possible, photographic for print and video for television
• Repeat the message over and over again so the audience will have an easier time remembering it