Develop a strong message
It takes a strong message to make a story newsworthy. A program or event may be helping hundreds or even thousands of people improve their lives, but without promoting it through a strong message it may be ignored by the media and thus, the general public. Apply these standards to ensure you have a strong message.
• Have a well-defined goal for what is being promoted
• Define the key points of the program
• Ensure the message will further the program’s goals
• Understand the possible obstacles to the programs success and have solutions to them