Harness the power of “Letters to the Editor” and Op-Eds
As common to the newspaper as the sports page, the “Letters to the Editor” section serves as a free public forum for you to extol the virtues of your program. Use this section of the newspaper to correct a previous news story or to comment on one by providing additional information. To Op-Ed allows individuals and organizations to express viewpoints, ideas and calls-to-action in a traditional column style. Most newspapers will print letters unaltered and unedited, except for some grammar and length for overly wordy submissions. Newspapers are normally more selective on op-eds, so it is important to have a strong, unique or new and well-explained opinion. Use these hints to create a letter to the editor or op-ed that will catch attention.
• Use concise and easy to understand language
• “Letters to the Editor” are often printed automatically after being received, but it is still encouraged to call the newspaper and ask if it will be included in the next publication. For an op-ed, it is usually best to call or meet with the editorial board of the newspaper and give a synopsis of what you wish to submit to make sure it will be included.
• Use examples familiar to the readers of the specific publication
• Follow the newspaper’s policy on length and content
• Sign the submission from a specific person and needs to include their affiliation and phone number