Communications Tool Kits Help Local Programs "Brand" Legal Aid in Their Communities

The NLADA/CLASP Project for the Future of Equal Justice kicked off the Campaign for Equal Access: Bringing Justice Home in November, 2001 with the release of Communications Tool Kits at NLADA’s Annual Conference. Based on public opinion research conducted by Belden Russonello & Stewart, the kits contain tools designed to help legal aid professionals and supporters communicate more effectively with the public and target audiences. The tool kits include:

• Getting the Most from your Tool Kit (pdf, 92 Kb)

• Recommended Components of a Communications Strategy to Build Community Support for Legal Aid (pdf, 125 Kb)

• Summary of the Message Research (pdf, 70 Kb)

• Building a National Brand for Civil Legal Aid (pdf, 180 Kb)

• Talking Points on Legal Aid Restrictions (pdf, 21 Kb)

• Fact Sheet on Civil Legal Aid (pdf, 42 Kb)

• Case Studies
  Mobilizing Effective Communications, Case Study 1 (pdf, 61 Kb)
  Mobilizing Effective Communications, Case Study 2 (pdf, 46 Kb)
  Outreach to Fellow Lawyers, Case Study 3 (pdf, 56 Kb)

• Press Kit Basics (pdf, 39 Kb)

• Media Tips: When You Get a Call from a Reporter (pdf, 78 Kb)

• Sample Press Release from Rural Legal Services of Tennessee (pdf, 448 Kb)

• Tips on How to Frame and Pitch StoriesTips on How to Frame and Pitch Stories (pdf, 41 Kb)

• How to Write and Place an Op-Ed (pdf, 61 Kb)

• Evaluation of Communications Initiatives (pdf, 42 Kb)

For more information about the campaign or the tool kits, contact NLADA's Communications Department.

Documents linked from this page are in the PDF format and require the free Adobe Acrobat Reader in order to view or print them. Click to download the Acrobat Reader software.