"Branding" Legal AidThis is a piece about the benefits of branding and how it may enhance recognition of civil legal aid and the organizations associated with the name and work.
Recommended Components of a Communications Strategy to Build Community Support for Legal AidDespite the successes in fundraising and “friend-raising,” legal aid still suffers from low
visibility in the public eye, and the resources to support these services are still woefully
inadequate to meet client need. For national, state and local advocates and supporters to
achieve “equal access under the law for all,” civil legal aid must become much more visible to
funders, the media, policy makers and the general public. This document lays out the components of a communications strategy to designed to raise the visibility of legal aid at the community level.